Personalize User Onboarding in Minutes

Fulcrum helps you create personalized user onboarding by bringing customer 360 data together,  automatically creating key customer segments, and syncing them to application code through our React SDK and REST APIs.

Personalize User Onboarding

We connect all your customer data in minutes

Connect customer 360 data including company profiles, product behavior, sales, and marketing automation data. Fulcrum automatically understands the context and creates dynamic segments in minutes.

Customer Segments on Big Query
Customer segmentation on Snowflake
Customer Segmentation on Redshift
Customer Segmentation on Amplitude
Customer Segmentation on Mixpanel
Better Targeting for Marketo
Better Targeting for Iterable
Bestter Segmentation for Pendo
Customer Segmentation on Segment
Customer Segmentation on Salesforce
AI-powered Adaptive Segments

Personalize AI to your needs

Segments must align with business goals to drive real results. Don't waste time on traditional tools that rely on manual user list creation. Let Fulcrum automatically build your objective segments within minutes.

Fulcrum automatically computes key fields like company size and percentage active members per org to come up with highly effective customer segments.

Fulcrum segmentation
Cross-Channel Targeting

Break down functional silos

Create consistent cross-channel dynamic user experiences across product, marketing, and growth to bring 6 weeks of cross functional execution to 6 mins

Create personalized product experience like differentiated onboarding, unique messaging and in product experiences in minutes by accessing Segments in your application code through our robust first class SDKs & APIs.

Fulcrum segmentation

Seamless integration with email marketing platforms (e.g. Marketo, Iterable) to create hyper targeted email communication that understands your KPIs and adapts to user engagement.
Fulcrum automatically warns you when you are sending too much communication to a user or an account.

Fulcrum segmentation

Fulcrum brings Snowflake, BigQuery and Redshift data together, acts as a co-pilot for segmentation by automatically recommending key user segments to drive business outcomes, and syncs directly with Pendo for no-code segmentation.

Fulcrum segmentation
Segmentation impact ok KPIs and Business Goals
Business Impact

Goals-Based Segments with Measurable ROI Impact

Gain insights into segment effectiveness by measuring their impact on your specific goals. Visualize KPI impact trends and watch our AI model improve recommendations based on this data.


Scribblings on Segmentation and Personalization