Fulcrum acts as a co-pilot for segmentation by automatically recommending key customer segments to drive business outcomes, measuring the impact of each segment on crucial business KPIs, and understanding their effectiveness to recommend better targeting
%20-%20Msg%201.png)
Connect customer 360 data including company profiles, product behavior, sales, and marketing automation data. Fulcrum automatically understands the context and creates dynamic segments in minutes.
Segments must align with business goals to drive real results. Don't waste time on traditional tools that rely on manual user list creation. Let Fulcrum automatically build your objective segments within minutes.
Fulcrum automatically computes key fields like company size and percentage active members per org to come up with highly effective customer segments.
Create consistent cross-channel dynamic user experiences across product, marketing, and growth to bring 6 weeks of cross functional execution to 6 mins
Create personalized product experience like differentiated onboarding, unique messaging and in product experiences in minutes by accessing Segments in your application code through our robust first class SDKs & APIs.
Seamless integration with email marketing platforms (e.g. Marketo, Iterable) to create hyper targeted email communication that understands your KPIs and adapts to user engagement.
Fulcrum automatically warns you when you are sending too much communication to a user or an account.
Fulcrum brings Snowflake, BigQuery and Redshift data together, acts as a co-pilot for segmentation by automatically recommending key user segments to drive business outcomes, and syncs directly with Pendo for no-code segmentation.
.png)
Gain insights into segment effectiveness by measuring their impact on your specific goals. Visualize KPI impact trends and watch our AI model improve recommendations based on this data.
